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Copy Letter

What is a correct structure for direct response long copy sales letter?

Would like to learn the most used formats of internet long copy sales letter. example: Prehead; Header; Subhead etc. and in which order. Would appreciate details on each section where possible example: "Heading should have a catchy hook to lure the reader to read more"..

Public Comments

  1. Suggest you become a reader if you aren't already. Start with Dan Kennedy's "The Ultimate Sales Letter". He covers everything from A to Z in this gem. You can find it at Amazon or Chapters. Happy reading!
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